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June O'Sullivan, LEYF CEO

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Read your two year-old a bedtime story, and start to slowly peel off the label of disadvantage before it sticks

This week has just disappeared, and that is partly because I had meetings every evening.  I was flagging by Thursday and was keen to just go home, put my slippers on and watch The Only Way is Marbs.  Instead I went to the launch dinner of Social Business International, and talked about social finance, loans, debt and banks using their balance to leverage more money. It’s a very pertinent issue for anyone wanting to grow their business. Getting capital is not easy.

On the train home, I spotted an article by BookTrust which again points to the important cognitive benefits children gain if their parents read them a bedtime story. Supporting learning in the home is something I am very keen to help make happen.  At LEYF we are examining every step to this at the moment, so we can have a set of measurable inputs that will give us a set of equally measurable outcomes, and so show that by doing certain activities we will support the home learning bridge, to and from nursery.

Doing this is particularly important if we are to get value for money from the two year old programme. It is our tax after all, so we want it to be well used: every child who has the cosy experience of having a bedtime story, snuggled up with their Mum or Dad, instead of having a DVD stuck on the TV is a success. (When I babysit my nephew, we have to negotiate anything between 5 and 25 books; there is only so much Thomas the Tank Engine and the Fat Controller a girl can take!)

Finally, I was reminded how easily labels are applied, and so much harder to remove. (Just think about the dreadful term NEET.) So the Daily Mail surpassed itself this week when it asked you to check Is your child a psychopath?  The journalist had clearly been freaked out by Tilda Swinton in the film We Need To Talk About Kevin. So take heed and watch how we throw around the terms ’2 year-olds from disadvantaged families’; we are already sticking a label on children who are little more than babies. No amount of soaking in hot water will remove that label if its stuck on at two.

About June O'Sullivan

An inspiring speaker, author and regular commentator on Early Years, Social Business and Child Poverty, June has been instrumental in achieving a major strategic and cultural shift for the award winning London Early Years Foundation, resulting in increased profile and profitability over the past eight years. As CEO of the UK's leading childcare charity and social enterprise since 2006, June continues to break new ground in the development of LEYF's scalable social business model. She remains a tireless campaigner, looking for new ways to influence policy and make society a better place for all children and families. June is a champion of community-based, multi-generational projects and a great believer in the potential of greater social and cultural capital as a means of delivering long-term social impact. She continues to advise the Government in order to better implement their vision for Early Years. June is also a fellow of the Royal Society of Arts, Director of Early arts, Council Member of the Early Intervention Foundation, Chair of Paddington Farm Trust, Founding Member of the Institute for Early Years and was recently voted into the ‘NMT Power 20’ - top 3. June was awarded an MBE in the Queen’s Birthday honours in 2013, for her services to London’s children. June continues to work closely with the Government in order to better implement their vision for Early Years, to improve quality and promote a better understanding of the incredible long-term benefits of play-based Early Years education. June is a published author, with an MA in Primary & Early Childhood Studies and MBA from London South Bank University. Read June’s blog: http://www.leyf.org.uk/blog or An inspiring speaker, author and regular commentator on Early Years, Social Business and Child Poverty, June has been instrumental in achieving a major strategic and cultural shift for the award winning London Early Years Foundation, resulting in increased profile and profitability over the past eight years. As CEO of the UK's leading childcare charity and social enterprise since 2006, June continues to break new ground in the development of LEYF's scalable social business model. She remains a tireless campaigner, looking for new ways to influence policy and make society a better place for all children and families. June is a champion of community-based, multi-generational projects and a great believer in the potential of greater social and cultural capital as a means of delivering long-term social impact. She continues to advise the Government in order to better implement their vision for Early Years. June is also a fellow of the Royal Society of Arts, Director of Early arts, Council Member of the Early Intervention Foundation, Chair of Paddington Farm Trust, Founding Member of the Institute for Early Years and was recently voted into the ‘NMT Power 20’ - top 3. June was awarded an MBE in the Queen’s Birthday honours in 2013, for her services to London’s children. June continues to work closely with the Government in order to better implement their vision for Early Years, to improve quality and promote a better understanding of the incredible long-term benefits of play-based Early Years education. June is a published author, with an MA in Primary & Early Childhood Studies and MBA from London South Bank University. Read June’s blog: www.leyf.org.uk/blog or www.huffingtonpost.co.uk/june-osullivan-mbe/ Follow her on Twitter www.twitter.com/JuneOSullivan Follow her on Twitter www.twitter.com/JuneOSullivan
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